ETOP. Uploaded by. Haytham Janoub Hamouda. etop-sap – Copy about maruti suzuki etop. Uploaded by. Mohamed Aadhil. Etop Analysis. Uploaded by. Here is a SWOT analysis of maruti suzuki, its strengths, weaknesses, opportunities and threats. Maruti Suzuki is the market leader in. Find the latest and comprehensive SWOT & PESTLE Analysis of Maruti Suzuki, the largest car manufacturer in India.

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Growing affluence among urban consumers; Exports potential analyssis. Data should be collected from good sources otherwise the entire process of environmental scanning may go waste. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Suzuki.

Environmental Threat and Opportunity Profile (ЕТОР)

Strong brand value and strong presence in the second hand car market 6. The preparation of an ETOP provides a clear picture for organization to formulate strategies anqlysis take advantage of the opportunities and counter the threats in its environment.

Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available. Fast growing automobile market and increased purchasing power. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment.

Approaches and Techniques Used for Environmental Scanning. Customer preference for motorbike, which are fashionable, easy to ride and durable. Concepts Contests Marketing Mix. Ford Motor Company A summary ETOP may only show the mmaruti factors for the sake of simplicity. This would enable managers to violate strategies when it is necessary.

The optimum level of flexibility should be maintained. You must be logged in to post og comment. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

Ever increasing fuel prices 3. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities.

Environmental Threat and Opportunity Profile (ЕТОР)

The companies are not associated with MBASkool in any way. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other. The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus.

Methods, Techniques and other Details. Inability to penetrate into the international market 2. Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. Toyota Motor Corporation 3. However, if you find any ambiguity kindly help us improve. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools.

Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc. Utmost care has been taken in the analysis of the brands. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

Technological up gradation of industry in progress. This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment. Environmental Science, Engineering and Management. Below are the 12 main Maruti Suzuki competitors: A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors.

Though the market environment would still be favorable, much would depend on the extent to which mzruti company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study.

Maruti Suzuki SWOT Analysis, Competitors & USP

Import of machinery under OGL list possible. A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement.

The Environmental factors are quite complex and it may be difficult for ot managers to classify them into neat categories to interpret them as opportunities and threats.

Maruti has car models in every segment with anaoysis wide price range to choose from, apart from being the most reliable name in Indian automobile market. The main business of the company is in Motor Bike manufacturing for the domestic and exports markets.

But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry. Largest distribution network of dealers and after sales service centres 5.

Over 12, people are employed with Maruti 3. Maruti can target tapping emerging markets across the world and building a global brand 3.