Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). In a conversation with Gerd Gigerenzer, this German psychologist looks My research indicates that gut feelings are based on simple rules of.

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Feeelings, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?

In one example, a Formula Tigerenzer driver couldn’t explain why he braked sharply when nearing a hairpin turn, avoiding an unseen pileup, but forensic analysis showed that the turned heads and frozen faces of the spectators in the stands might have ignited subconscious cues that something was amiss.

The point the reader should take away is that intuition should be relied on in preference to logic only when there is not time enough or information enough to reach a truly reasoned judgment; or when the decision is inherently uncertain, as whom to marry.

Gut Feelings

I recommend this book to anyone who likes to learn about things people usually don’t think about on their own. Instead, I found that Gigerenzer directs his entertaining and controversial book to the average reader.

The writing itself was bland, and the book didn’t necessarily delve into these things in a way that made you understand it better than many of the much better books covering the material. A critic of the work of Daniel Kahneman and Amos Tversky, he argues that heuristics should not lead us to conceive of human thinking as riddled with irrational cognitive biases, but rather to conceive rationality as an adaptive tool that is not identical to the rules of formal logic or the probability calculus.

Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer

Jan 12, Jen rated it liked it. I found the other book more practical – giving me lots of ideas on how to change the way I acted.

The Berlin Wall fell after a false rumor was seeded. Better than menus that resemble encyclopedias! He pointed out that sometimes we imitate the majority of our peers and sometimes we imitate only successful individuals.

Refresh and try again. Or if it is two people that know the trick, it becomes a tie every single game. I would like to find out if I really should be following fuzzy feelings out of the gate, or if they should be filtered in some way. I just found that to be highly relevant in today’s society where we are swarming with so called “experts” on everything from relationships to fantasy sports.

As I have argued, they take advantage of the evolved capacities of the brain and are based on rules of thumb that enable us to act fast and with astounding accuracy.

Lots of interesting research about how our gut instinct is often as good predicting right answers or even better than some educated guesses. Racial prejudice is an intuitive rule-of-thumb in action.

Gut Feelings () | Max Planck Institute for Human Development

While it was a brief introduction to the idea, Gigerenzer’s last chapter in this book opened a new door for understanding human nature in a more hopeful view. The system in the US operates vice verse. Nevertheless, the following are my main takeaways from the book: We are experiencing technical difficulties.

Its Powers and Perils.

Going with your gut

The author maps out individual examples and research to show us how we utilize our unconscious in everyday decisions. Return to Book Page. He claims that intuition often works far better than reason to solve problems and make decisions. Want to Read Currently Reading Read. This is the pop-science book behind gigerenzerr books like “Blink”. Beginners are however the exact opposite.

I just didn’t find myself very compelled by this book.

Trivia About Gut Feelings: After all, the text generally exercises more caution than the opening statements and backs off a bit from that initial claim.

This book was not exactly what I expected, but good nonetheless. Pure reason, in other words, is impractical yut a bustling world. I felt for a long time that as a society, we rely too much on “experts” to tell us how to live every nuance of our lives. Merely by recognizing the name of a foreign city or a consumer brand, we have some information about it: To see what your friends thought of this book, please sign up. For people who have a hard time hearing their gut, often because they’ve feepings to override it in favor of rational thinking or because they are “maximizers” who want to explore all of their options before making a decision, there are ways to strengthen the intuitive muscle.

See all books by Gerd Gigerenzer.

While this book is not about actual somatic gigerfnzer feelings or the feelings in the gut area of the body, it does explore in depth the subconscious decisions that inform our choices and for that it is an important read. Gigerenzer has made a major contribution in presenting the idea of our social instincts and depicting human nature as caring for each other ceelings to the instinctual social need for belonging and protecting both family and community. Advertisers have learned to exploit it.

What stood out to me, was how the author demonstrated that those who have average knowledge of a given subject often can accurately deduce gigsrenzer about that subject as well as, if This book was not exactly what I expected, but good nonetheless. Feb 01, Jeff Kelleher rated it really liked it.

The trick is not to amass information, but to discard it: Gigerenzer argues weighing the pros and cons carefully and methodically gerdd time consuming and almost impossible in most day to day situations so most of the time humans should just go with their gut feeling. A recommended complement to the BE literature.