If you’re not buying Bitcoin, you’re not keeping up with the Joneses.

The American middle class is falling in love with the unregulated cryptocurrency’s skyrocketing value, which hit a record-breaking $4,400 in August, a 600 percent year-over-year increase.

There are now more Google searches for Bitcoin than for Beyoncé. It’s not just bankers and techno-nerds buying up this “digital gold,” hoping to sell them for more later, but flight attendants, ironworkers, and small business owners.




Image: Ryan Williams poses for a portrait at his Middletown, Del. home

Ryan Williams poses for a portrait at his Middletown, Del. home. A bus driver, he’s been investing in Bitcoin and other digital currencies and has bought a swimming pool for his family with some of the proceeds.