The start-ups stunt likely did not come cheap. A full page ad in the WSJ costs near $250,000, according to the newspaper.

But it’s a way for the company to try and cut through the noise currently in the cryptocurrency world.

Bitcoin and other cryptocurrencies like ethereum have seen huge rallies this year, thanks to rising interest from institutional investors, and some favorable regulation in countries like Japan.

But the crypto world has received a lot of criticism too. While Dimon hit out against bitcoin, others have taken aim at initial coin offerings (ICOs), which is a way for start-ups to raise money through cryptocurrencies. Wikipedia founder Jimmy Wales told CNBC in a recent interview that ICOs are an “absolute scam.”

Still, there are a lot of people talking up the potential of bitcoin. In an interview with CNBC on Tuesday, former hedge fund manager Michael Novogratz told CNBC he can see bitcoin heading over $10,000 in six to 10 months.


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