indaHash.com, the global technology platform that connects more than 300 000 digital influencers with a combined reach of 1-billion followers to brands around the world, has launched its initial coin offering (ICO).
The ICO pre-distribution will begin on 8 November 2017 and pre-registration for tokens is now open.
The indaHash Coin is a universal cryptocurrency payment structure available to social media influencers, their audiences and brands. The indaHash ecosystem will enable influencers to create their own cryptocurrencies to value the activity of their audience.
The company believes the indaHash Coin will solve a wide range of issues and challenges between influencers, brands and audiences, while allowing their network of global influencers to play a part in the rapidly growing cryptocurrency market.
The structured crypto-economic system, gives indaHash Coin the potential to become a world-standard currency for settling influencer activities, while the ICO should enable simplified, seamless deposits on a secure platform, with access to a payment ecosystem.
indaHash already has an established track record, healthy revenue and recognisable clients that include Coca-Cola, McDonald’s and L’Oreal.
The indaHash crypto-economic system works between three groups: brands, influencers and audiences.
Brands use indaHash Coin to pay for marketing campaigns with influencers. Because of this, influencers, no matter where they are located, can receive payments immediately, eliminating the 30-60 day waiting periods for payments.
As part of a completely new service, “Pay-With-Fame”, influencers will have the possibility of exchanging their earned indaHash Coins for a variety of different offers from brands. For example, influencers will receive early access to limited edition products, as well as events and exclusive workshops. The new feature will change the way brands work with influencers by allowing influencers to receive exclusive discounts on products and services they wouldn’t normally receive.
Brands will also benefit from this feature by receiving authentic reviews from desirable trendsetters.
Influencers, based on indaHash Coin, can create their own tokens and use them to increase their audience engagement by rewards and gamification. They are also able to exchange their tokens for payout, or hold onto them in hopes their value will grow with time based on the cryptocurrency marketplace. Payout with indaHash Coin will allow them to be an integral part of the growing and evolving cryptocurrency industry.
Influencer audiences can use collected tokens and exchange them for exclusive actions set by the influencer for their community. For example, customised prizes personalised by the influencer, one-on-one meetings and other social activities.
Barbara Soltysinska, co-founder of indaHash.com, comments: “As a business, we exist in the digital realm so it makes perfect sense to open up the platform to transactions in cryptocurrency which is rapidly growing in popularity.
“With the introduction of indaHash Coin, we want to tokenise the influencer marketing world and create a revolution in terms of brand cooperation and audience development, solving a wide range of issues and challenges between influencers, brands and fan bases.”